About us

AI REEF is the intelligence edge for a tech-driven Middle East. In an era of constant digital transformation, navigating the frontier of innovation shouldn’t be a full-time job. We act as your primary filter, distilling complex policy shifts and high-impact tech news into the essential insights you need to lead. By cutting through the noise, we focus exclusively on the innovations redefining your digital life—saving you time while ensuring you never lose your competitive advantage. At AI REEF, we deliver minimum noise for maximum edge.

The AI Reef is an independent news and analysis platform covering artificial intelligence, emerging technologies, and digital policy across the Middle East and globally.

We focus on how AI systems are built, deployed, regulated, and experienced in the real world — from large language models and robotics to AI governance, ethics, and business impact. Our coverage is designed for decision-makers, technologists, policymakers, and informed readers who want clarity beyond hype.

We state and disclose AI use in content creation if and when used in content and visuals.

 

Based in the UAE, The AI Reef sits at the intersection of technology, regulation, and society. We aim to explain complex systems in accessible language while maintaining rigorous editorial standards.

What We Cover

  • Artificial Intelligence & Machine Learning
  • AI Policy, Ethics & Governance
  • Large Language Models & Generative AI
  • AI in Business, Media, and Society
  • Regional AI developments in the Middle East

Our Mission

To provide accurate, transparent, and human-led AI journalism that helps readers understand not just what AI can do — but what it should do.

Editorial Independence

The AI Reef operates with editorial independence. Opinions expressed in articles belong to their authors. We do not allow sponsors or partners to influence editorial decisions.

Contact

For editorial inquiries, tips, corrections, or partnerships:
info [at] theaireef [dot] com
UAE

 

  1. Editorial Policy (Draft)

Editorial Policy – The AI Reef

Accuracy & Fact-Checking

  • All articles are reviewed for factual accuracy before publication.
  • Claims are verified using primary sources where possible, including academic papers, official statements, and reputable reporting.
  • Errors are corrected transparently and promptly.

Use of Artificial Intelligence

  • AI tools may be used for research assistance, transcription, or language refinement.
  • AI tools are not used to independently generate final news articles without human editorial oversight.
  • All published content is reviewed and approved by a human editor.

Sources & Attribution

  • Sources must be clearly attributed.
  • Anonymous sources are used only when necessary and with editorial approval.
  • Outbound links to original research or official documentation are encouraged.

Ethics & Conflicts of Interest

  • Contributors must disclose any financial or professional relationships with companies or organizations discussed in their articles.
  • Sponsored content, if published, will be clearly labeled.

Corrections Policy

  • Significant factual errors are corrected with a visible note.
  • Readers may report errors via editorial@theaireef.com.

Independence

Editorial decisions are made independently of advertisers, sponsors, or technology vendors.

Our Team

The Al-Reef platform boasts a select group of seasoned journalists with extensive experience from across the Arab world.

Editor-in-Chief

Samer Bater is a journalist and editor who has previously worked on television programs for numerous Arab networks. He has produced and prepared television programs, written reports, and conducted interviews for television channels in London, and the Gulf region.

He has also served as editor-in-chief of technology magazines such as Windows Users Magazine and Arabian Business website, as well as Arabian Business and CEO Arabia magazines. He is an Arab journalist with experience spanning various fields, including economics, business, technology, startups, real estate, and health, with a particular focus on Arab and Gulf news.

Samer Batter worked as the Online Editor of Arabian Business, where he covered business, technology, and startups in the Arab world and the Gulf. He has over 14 years of experience in the media industry, including working as an editor for magazines covering information technology, prior to that he produced TV news reports in Dubai, London, and the Gulf states. He is passionate about covering stories that make a difference and is committed to using his platform to highlight the achievements of regional businesses.
LinkedIn: Sammer Batter
X/Twitter: @sam6